A story that began long before the brand
Flor's story
Jewelry has been part of Flor’s life since childhood. She grew up in a family connected to the jewelry world and later worked in sales in Argentina for many years.
After moving to Israel, that journey paused for a while, until she decided to return to something that had always been part of her.
Our journey
Experience, personal selection and a love of detail
Today, Flor personally selects each piece with care, drawing on her experience, personal taste and understanding of what women truly enjoy wearing.
The collections are sourced from suppliers around the world, focusing on elegant, versatile, easy-to-style jewelry for everyday wear and special moments.
Behind every choice is a simple goal: jewelry that is easy to love, gift and wear again and again.
For everyday wear and special moments
Jewelry chosen to be part of your life, through every moment
Personal service
Warm, trustworthy, personal service every step of the way
Years of experience
Years of jewelry experience and insight into what customers look for
Thoughtful selection
Every piece is personally selected with attention to detail
Jewelry that feels personal
Pieces chosen to be with you every day, during special moments and everything in between.